FREE Digital Marketing Resources for Small Businesses

Looking for actional marketing tips for your small business? Browse our free guides, templates, and how-tos for SEO, PPC, social media and more.

Infographic titled "Small Biz Marketing Tips" from JME Media. It lists four tips: 1. Know your audience, 2. Create valuable content, 3. Use multiple channels, and 4. Measure and adjust. Features a background of a person working at a desk. Website URL: www.jme-media.com.
Infographic titled "4 Key Elements of Marketing" by JME Media. It lists Market Research, Branding, Content Marketing, and Digital Marketing with brief descriptions for each element, highlighting strategies like consumer analysis, brand identity, content distribution, and online channels.
Infographic titled "5 Steps to Boost Your Business" by JME Media. Step 1: Optimize Online Presence, suggesting SEO enhancement and social media activity. Step 2: Use Social Media Marketing, recommending targeted ads. Step 3: Invest in Content Marketing, creating valuable content. Step 4: Utilize Email Campaigns, developing personalized strategies. Step 5: Analyze and Adapt, reviewing marketing data. Includes website www.jme-media.com.

Free PPC Checklist for Service-based Small Businesses

Running paid ads without a strategy can feel like throwing money into the void. Whether you’re just getting started with Google Ads or managing a small monthly budget, this free PPC checklist walks you through the key steps to launch smarter campaigns and maximize ROI.

From keyword targeting and budget setup to writing compelling ad copy and optimizing your landing pages, this guide is built for small, service-based businesses in any industry—whether you’re a home service pro, consultant, or local educator.

What’s Inside:

  • Campaign structure basics

  • Local keyword selection tips

  • Ad extensions to boost visibility

  • Budget & bid strategy guidelines

  • Landing page must-haves

  • Tracking and analytics essentials

Free PPC checklist for small business owners

Need help running campaigns? Learn more about our PPC services.

Free Digital Marketing Tools for Small Businesses

The Tools We Recommend (and Actually Use)

Feeling overwhelmed by all the marketing tools out there? You’re not alone. That’s why we created this free, no-fluff checklist of our favorite (free) digital marketing tools—tested and approved by our team, and trusted by the small businesses we work with.

Whether you’re running a haunted house or launching a new real estate school, these tools can help you market smarter, faster, and more affordably.

This guide is perfect for:

  • Service-based small businesses

  • Early-stage marketers or DIY business owners

  • Anyone who wants to stop Googling “best free SEO tool” every week

What’s Inside the Download

The PDF breaks tools into easy categories—and ranks them in order of usefulness (from “we use it every day” to “great in a pinch”):

  • SEO Tools (e.g., Google Search Console, Ahrefs Webmaster Tools)

  • Social Media Scheduling (e.g., Buffer, Later)

  • Design + Graphics (e.g., Canva, Adobe Express)

  • Email Marketing (e.g., MailerLite, Sender)

  • Content Planning & Writing (e.g., Hemingway, Grammarly)

  • Bonus Picks for analytics, lead capture & more

We only included tools that are free—no trials, no upsells.

  • Person holding a smartphone with social media icons floating above, including a heart, chat bubble, and user symbols.

    54% of social browsers use social media to research products, making it a vital platform for engaging potential customers.

  • Close-up of a person using a smartphone at night with bokeh lights in the background.

    61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead.

  • Person using a laptop with a search bar overlay; hand on a mouse.

    68% of online experiences begin with a search engine, highlighting the importance of search engine optimization.

  • Woman in pottery studio using tablet, wearing apron, surrounded by shelves with ceramic bowls and plants.

    46% of all Google searches are seeking local information, making local SEO crucial for small businesses.

  • Person using smartphone with five yellow stars above, indicating a 5-star rating.

    93% of consumers say online reviews impact their purchasing decisions.

In today’s digital age, having a strong online presence is no longer a luxury - it’s a necessity. But where do you even begin? Don’t worry, we’ve got you covered.