Turn Your FAQ Page Into a Student Magnet

Simple SEO Tactics to help your school show up in real searches.

Most real estate schools use their FAQ page as a throwaway section—but it’s actually one of the most underused tools for local SEO. When optimized correctly, your FAQ page can drive consistent, high-quality traffic from students who are already searching for the answers you provide.

This guide breaks it down: what to include, how to structure your questions, and why Google loves FAQs more than you think.

What Makes a Strong FAQ Page (That Ranks):

  • Real questions your prospects actually ask

    Think beyond logistics—try
    “How long does it take to get licensed in [state]?”

  • Natural language and long-tail phrasing

    Use voice-style questions like your students would speak aloud.

  • Clear, useful, and locally relevant answers

    Mention your state, licensing timeline, or course delivery method.

  • Internal links to relevant pages

    Drive traffic to your course listings, enrollment, or contact page.

Digital marketing and SEO strategy sketch

Get a Free Page Review

We’ll take a look at your current FAQ page and send back:

  • A 3-point SEO performance breakdown

  • Suggestions for improving content and structure

  • Keyword ideas based on your state or region

“JME’s attention to detail and consistency has resulted in a major growth of positive impressions from Google… they’ve done wonders for us.”

— Richard E., Owner, AmeriSpec Inspection Services-Phoenix

Request Your Free FAQ Page Review

The more we know, the more helpful we can be! Tell us what kind of FAQs you current use (if any), and drop a link to the page if you have one. We’ll review the structure, content, and SEO setup—then share personalized suggestions to help more people find you. No pitch. Just real advice.